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Green Monday: May 2012

Transparency: judgement day for sustainability?

Arrive: 5:45pm / Start 6:15pm / Networking: 8:15pm / Close: 9:30pm

14th May 2012

Bank of America Merrill Lynch: King Edward Hall
2 King Edward Street City of London London EC1A 1HQ

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Event overview:

Paul Polman, CEO of Unilever, said recently that if social media enabled people to bring down a government in weeks, “it can bring down a company in seconds". Are we entering an "age of damage", a result of the convergence of social media and sustainability?

And maybe it is not all about risk. Leading companies are using transparency and open innovation to grow their businesses. Perhaps that's what FEEFO does - your feedback tells others what you think of Green Monday, whilst helping us to improve the events.

Finding a thread between Wikileaks, The Leveson Inquiry, NewsCorp, BP, Goldman Sachs, KONY2012, #McTweets, is complex. For some it is the most empowering trend in sustainability, whilst others see it as beyond the sustainability remit. Where do you sit?

Join the debate on the 14th May, when we will be supported by an excellent panel:

*Keynote: Kate Robertson, Chairman of Euro RSCG & co-founder of One Young World.Fresh from the stages of Davos, Kate will share her views on the age of transparency.

*Kresse Wesling, Founder of Elvis & Kresse. Elvis & Kresse is a great example of a business being built on the principles of sustainability and transparency.

*Roger Leech, Open Innovation Director, Unilever. Unilever's "Open Innovation" programme is taking transparency to the next level of co-creation – we look forward to hearing how it is working.

*Bob McKinnon, Founder and Director of the GALEWiLL Center for Opportunity and Progress.Bob will give a US perspective, via video link, on the practical application of transparency for different businesses.

Q&A Session

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